#069: The Power of Naming in Data Projects (especially w/ dbt)

For most data teams, one of the more challenging discussions you'll have is that of naming conventions. 

This is especially true with the popular data transformation tool, dbt.

It's something where there's a lot of ego & strongly help opinions involved. 

But it's also something that's incredibly important

And yes, this isn't the most glamorous part of the job...

But the decisions that you make will have a real impact on your personal performance and efficiency.

And more importantly, can alter the effectiveness of your whole team.

So that's why in this video, I want to talk about why good naming conventions are so important.

And why the resulting decision can directly impact your time, energy and overall effectiveness.

The main things we'll cover include: 

1. How naming makes you (& your team) more efficient
2. Why it's not going to limit your creativity
3. The secondary benefits of clear & consistent naming

Enjoy!

Michael