A step-by-step guide for small and 1-person data teams
Build a modern data architecture you can trust
The Simple Stack Playbook shows you exactly how to design, build, & automate an end-to-end data stack using modern tools like dbt and GitHub (without making a mess).
Avoid common mistakes and get practical tips based on 26+ real-world implementations, not a textbook.
Get The PlaybookNot long ago, working in data was straightforward.
There were fewer tools, fewer stakeholders, and less pressure to get everything “right”.
As long as you could write SQL and publish reports, you could usually get by.
That's no longer the case.
Today, modern data teams operate much more like software teams.
Even small or 1-person teams are expected to think about version control, automation, environments, testing, and reliability.
Not just queries.
As we all know, the problem isn’t a lack of information.
It's that there’s too much of it.
Guidance is scattered across blog posts, videos, docs, and social media.
Each resource covers one piece of the puzzle, but rarely the whole thing.
Instead of feeling more prepared, we end up confused, overwhelmed, and unsure how everything is supposed to fit together.
There hasn’t been a clear, practical way to learn how to design and build an end-to-end data stack in one place.
That’s why I created The Simple Stack Playbook.
It’s based on over a decade of real-world experience designing data architectures for 26+ companies.
Plus thousands of conversations with data engineers and small teams facing the same challenges.
The Playbook gives you a clear, step-by-step way to design and build a modern data stack using proven patterns and common tools, without unnecessary complexity.
By the end, you’ll have a structure you can rely on and the confidence to support it long-term.
Build With Confidence
Follow a clear, proven approach so you’re not guessing or worrying about rework later.
Make Better Decisions
Learn to evaluate tradeoffs, tooling & structure so your design holds up as requirements grow.
Reduce Risk
Avoid common mistakes that lead to fragile pipelines and costly rebuilds as a small team.
What's Included:
The Simple Stack Playbook gives you a clear, step-by-step blueprint to design, build and automate a modern data architecture as a small (or 1-person) data team.
STEP 1
Design a Scalable Architecture
- Understand common data architecture patterns
- Learn the key decisions behind each approach
- Choose a strategy you can trust as a small team
- Avoid fragile setups that lead to rework later
STEP 2
Setup End-to-End Tooling
- Configure the core components of a data stack
- Set up databases, roles, and permissions safely
- Reduce common security and access risks
- See how popular tools fit together in practice
STEP 3
Build a Foundational Pipeline
- Create a complete analytics pipeline end to end
- Apply a simple, three-layer data modeling approach
- Establish clean conventions that scale
- Deliver early wins stakeholders can understand
STEP 4
Automate the Workflow
- Automate common development tasks
- Improve reliability and data quality
- Catch issues earlier in the process
- Spend less time on manual work and firefighting
STEP 5
Maintain Quality & Scale
- Add simple checks to protect data quality
- Improve visibility into how the stack works
- Reduce long-term maintenance costs
- Keep the stack reliable as requirements grow
HOSTED WORKSPACE
Hassle-Free Development
- Get a pre-configured, hosted workspace to follow along
- Avoid common environment errors that slow down learning
- Use a virtual machine set up specifically for the Playbook
- Stay focused on building the stack, not troubleshooting your laptop
TEMPLATES, CHECKLISTS & GUIDES
Production-Ready Resources
- Access 20+ ready-to-use templates and checklists
- Apply what you learn directly in real-world projects
- Use proven resources instead of starting from scratch
- Reduce setup time and avoid common implementation mistakes
Everything You Need to Design & Build A Reliable Data Architecture
After working with 20+ data teams and thousands of engineers, I’ve seen what works and what doesn't. The Simple Stack Playbook brings those lessons together into a clear, step-by-step guide to help you save time and build with confidence.
Approach your data architecture with clarity and intention
Writing code is only part of the job. What matters most is knowing how everything fits together.
The Simple Stack Playbook helps you think through the full end-to-end approach so you can make better decisions, follow a clear plan, and deliver results without guesswork.
Michael Kahan
About the instructor
Like many, I started my data career using drag-and-drop tools and traditional databases.
Then I joined a team using dbt, Snowflake and GitHub and felt overwhelmed with how to actually use it. It was all so different.
Fast-forward to today and I'm now able to look back at 20+ implementations and discussions with 1,000s of aspiring engineers through YouTube (@KahanDataSolutions, 4M+ views).
But this took years of practice, trial and error and learning on the job.
This Playbook not only breaks down my go-to approach for building a well-structured architecture (Simple Stack), but shares tips, tricks and lessons based on my real-life experience as a data consultant.
It's an approach that's been successfully implemented at both Fortune 100 companies down to greenfield startups.
You'll fast-track your learning, avoid common mistakes, and feel confident contributing on any team.
I hope to see you on the inside!
FAQs
What are the 5 Core modules about?
What are some of the key topics covered?
Why should I learn this?
What tools will we be using?
Why should I listen to you?
What about data orchestration?
What about Cloud Computing & AI?
Are there any pre-requisites?
Will we be using "big data"?
Can I use the Playground Stack for a project?
Can I use the Playground Stack for my company?
Can't I just learn this on YouTube?
How will I access the course material?
30-Day 100% Refund Guarantee
I’ve packed a lot into The Simple Stack Playbook because I've experienced & learned a ton over the past decade.
I truly believe what's inside will not only make you a better engineer and data leader...
But save you from spending countless hours trying to figure it all out on your own.
However, I also recognize buying online training can feel risky.
So to make it as risk-free as possible, I offer a 30-Day 100% Refund Guarantee.
That means, if for any reason you don’t love it in the first 30 days of purchase...
Send me an email and I’ll refund you every dollar immediately.
No questions asked, no hard feelings.