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A step-by-step guide for small and 1-person data teams

Build a modern data architecture you can trust

The Simple Stack Playbook shows you exactly how to design, build, & automate an end-to-end data stack using modern tools like dbt and GitHub (without making a mess). 

Avoid common mistakes and get practical tips based on 26+ real-world implementations, not a textbook.

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Not long ago, working in data was straightforward.

There were fewer tools, fewer stakeholders, and less pressure to get everything “right”.

As long as you could write SQL and publish reports, you could usually get by.

That's no longer the case.

 

Today, modern data teams operate much more like software teams.

Even small or 1-person teams are expected to think about version control, automation, environments, testing, and reliability.

Not just queries.

 

As we all know, the problem isn’t a lack of information.

It's that there’s too much of it.

Guidance is scattered across blog posts, videos, docs, and social media.

Each resource covers one piece of the puzzle, but rarely the whole thing.

 

Instead of feeling more prepared, we end up confused, overwhelmed, and unsure how everything is supposed to fit together.

There hasn’t been a clear, practical way to learn how to design and build an end-to-end data stack in one place. 

That’s why I created The Simple Stack Playbook.

It’s based on over a decade of real-world experience designing data architectures for 26+ companies.

Plus thousands of conversations with data engineers and small teams facing the same challenges.

 

The Playbook gives you a clear, step-by-step way to design and build a modern data stack using proven patterns and common tools, without unnecessary complexity.

By the end, you’ll have a structure you can rely on and the confidence to support it long-term.

 


 

Build With Confidence

Follow a clear, proven approach so you’re not guessing or worrying about rework later.

Make Better Decisions

Learn to evaluate tradeoffs, tooling & structure so your design holds up as requirements grow.

Reduce Risk

Avoid common mistakes that lead to fragile pipelines and costly rebuilds as a small team.

What's Included:

The Simple Stack Playbook gives you a clear, step-by-step blueprint to design, build and automate a modern data architecture as a small (or 1-person) data team. 

STEP 1

Design a Scalable Architecture

  • Understand common data architecture patterns
  • Learn the key decisions behind each approach
  • Choose a strategy you can trust as a small team
  • Avoid fragile setups that lead to rework later
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STEP 2
Setup End-to-End Tooling
  • Configure the core components of a data stack
  • Set up databases, roles, and permissions safely
  • Reduce common security and access risks
  • See how popular tools fit together in practice
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STEP 3

Build a Foundational Pipeline

  • Create a complete analytics pipeline end to end
  • Apply a simple, three-layer data modeling approach
  • Establish clean conventions that scale
  • Deliver early wins stakeholders can understand
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STEP 4

Automate the Workflow

  • Automate common development tasks
  • Improve reliability and data quality
  • Catch issues earlier in the process
  • Spend less time on manual work and firefighting
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STEP 5

Maintain Quality & Scale

  • Add simple checks to protect data quality
  • Improve visibility into how the stack works
  • Reduce long-term maintenance costs
  • Keep the stack reliable as requirements grow
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HOSTED WORKSPACE 

Hassle-Free Development

  • Get a pre-configured, hosted workspace to follow along
  • Avoid common environment errors that slow down learning
  • Use a virtual machine set up specifically for the Playbook
  • Stay focused on building the stack, not troubleshooting your laptop
TEMPLATES, CHECKLISTS & GUIDES 

Production-Ready Resources

  • Access 20+ ready-to-use templates and checklists
  • Apply what you learn directly in real-world projects
  • Use proven resources instead of starting from scratch
  • Reduce setup time and avoid common implementation mistakes

Everything You Need to Design & Build A Reliable Data Architecture

After working with 20+ data teams and thousands of engineers, I’ve seen what works and what doesn't. The Simple Stack Playbook brings those lessons together into a clear, step-by-step guide to help you save time and build with confidence.

Read testimonials from some of my 26+ clients

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Approach your data architecture with clarity and intention

Writing code is only part of the job. What matters most is knowing how everything fits together.

The Simple Stack Playbook helps you think through the full end-to-end approach so you can make better decisions, follow a clear plan, and deliver results without guesswork.

Choose the right option for you

The Simple Stack Playbook

(Self-Guided)

$999

  • 5 in-depth modules 
  • 82 lessons of video training content
  • 12 months of access & updates
  • BONUS: Private Hosted Workspace 
  • BONUS: The "Simple Stack" Checklist
  • BONUS: 20+ Production-Ready Development Files
  • BONUS: Private Q&A forms within the course

 

Best For: Individuals or 1-person data teams who want a clear, self-guided path. 

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The Simple Stack Playbook + Architecture Audit

$1,999

  • Everything in The Simple Stack Playbook plus... 
  • One 90 minute Architecture Audit call
  • Custom presentation with feedback on your current or planned setup
  • Clarity on next steps & tradeoffs 

 

 

 

Best For: Team leads that want a second set of eyes on their architecture before moving forward. 

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Michael Kahan

About the instructor

Like many, I started my data career using drag-and-drop tools and traditional databases.

Then I joined a team using dbt, Snowflake and GitHub and felt overwhelmed with how to actually use it. It was all so different.

Fast-forward to today and I'm now able to look back at 20+ implementations and discussions with 1,000s of aspiring engineers through YouTube (@KahanDataSolutions, 4M+ views).

But this took years of practice, trial and error and learning on the job.

This Playbook not only breaks down my go-to approach for building a well-structured architecture (Simple Stack), but shares tips, tricks and lessons based on my real-life experience as a data consultant.

It's an approach that's been successfully implemented at both Fortune 100 companies down to greenfield startups.

You'll fast-track your learning, avoid common mistakes, and feel confident contributing on any team.

I hope to see you on the inside!

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FAQs

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30-Day 100% Refund Guarantee

I’ve packed a lot into The Simple Stack Playbook because I've experienced & learned a ton over the past decade.

I truly believe what's inside will not only make you a better engineer and data leader...

But save you from spending countless hours trying to figure it all out on your own.

However, I also recognize buying online training can feel risky.

 

So to make it as risk-free as possible, I offer a 30-Day 100% Refund Guarantee.

That means, if for any reason you don’t love it in the first 30 days of purchase...

Send me an email and I’ll refund you every dollar immediately.

No questions asked, no hard feelings.

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